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Social media is an integral part of your marketing mix and positively contributes to how you are perceived online and your social media channels may be the first time a customer stumbles across your brand and learns about your business.

When you open any social media account, your business profile needs to be set up correctly to ensure that your audience’s first impression of your business is a great one so let’s get straight to it.

Naming your Accounts

1. Username: Choose your username (it will have the @ symbol at the front of it) on your social platforms carefully and try and get them to either match or be as similar as you can so it’s easy for people to find you.
For example, we are @thesavvysolos on Twitter and  Thesavvysolosclub on Facebook. Your username is exclusive to your account and appears in your URL which can then be shared to help people find you.

The Savvy Solos Club was founded on a really simple principle – those of us who run a business on our own get lonely, have no-one to bounce ideas off and often need a new perspective on what we’re trying to achieve in our businesses.

After five years of training many hundreds, probably thousands, of business owners from across the North of England, I decided I needed a solution for people just like me. The Savvy Solos Club was launched four months after the initial concept.

Imagine this; dozens of amazing, enthusiastic, hard-working business owners meeting each month to learn from one another and access focused training sessions on topics ranging from self-confidence to Google Analytics, it’s a recipe for motivation and success.

The unique situation of every member being self-employed, or running a business totally on their own, means that there is no hierarchy in The Club; everyone is equal, everyone is valuable and everyone GETS what the others experience.

I know that being an active member of a community is important for small business owners, our work is challenging at the best of times and we all need others’ to bounce ideas off and download with…

Develop and grow your social media community Use this quick checksheet to define (or remind yourself): Who: You want to engage with on your social media channels Which: Social media channels you should be using and whether you have completed an audit to check they are all set up correctly How much: Time will be […]

Just because you’re running a micro business doesn’t mean you can’t ACT big! Getting serious about your marketing is essential. It needs to happen. Digital communication is a vital consideration of any small business marketing strategy. This top-10 list is a great start to both getting your plan written down and your digital activity right. Goals […]