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I’ve been inspired by a discussion I had with other small business owners during a masterclass with Digital Sparkles and the NBSL. I realised that small and medium business owners are often overwhelmed by pricing strategy. Nevertheless, pricing can have a huge impact on the success of our business. So, I wanted to share some of my tips […]

Simon Lowe Photography – A Case Study 12 Leads generated 9 confirmed sales 80% of new business from 1 marketing package ROI: 12:1   The Problem As a sole trader and new business (started September 2017), I want to offer photography services to businesses in the North-East. Many of my business contacts were also small […]

Dear Savvy Solos,

Just because you’re running a business on your own, doesn’t mean you can’t ACT big!

Getting serious about your marketing is essential and it’s part of the reason you’ve all committed to being a Savvy Solos member. Your marketing needs to happen and digital communication is an important consideration of any micro-business marketing strategy.

To help you stop wasting your very precious time, read through these tips and see how many you’ve already put into place and how many you can follow to getting your digital plan written down and making sure social media marketing hits the spot…

Review and Refresh your website Creating a new website can be both exciting and stressful. However, once you’ve gone live with your website it can get forgotten about and you assume that it’s doing its job of promoting your services or products and driving traffic to your phone or inbox. It is the main showcase […]

Having a plan for your social media management (and other digital marketing activities) keeps us on track and helps us stay on target and focused. The plan doesn’t have to be thousands of pages long, or onerous, it just needs to act as a reminder of what you’re trying to achieve. Your digital plan will […]

Perfect Your Pitch – Your Business Onliness Statement. When you know who you are, what you sell, why you sell it and who it is for, you’re more likely to be less nervous in any networking or more pressurised situation. Remember, deliver it with confidence and people will buy into you. The hook is at the […]

What is(are) your objective(s) when exhibiting at a business exhibition? For me it’s simple: Be Seen. This means chatting to as many people as I can, making new connections, finding out what businesses are up to and connecting with them all via social media. We’re all there for the same reasons, right? Apparently not. Some of us […]