Public Blog Posts

10 steps to digital marketing success

Digital-marketing-planning

Just because you’re running a micro business doesn’t mean you can’t ACT big! Getting serious about your marketing is essential. It needs to happen. Digital communication is a vital consideration of any small business marketing strategy. This top-10 list is a great start to both getting your plan written down and your digital activity right. Goals … Set some! Ask yourself what you’re…

Savvy Solos, get to grips with your pricing strategy with these tips!

I’ve been inspired by a discussion I had with other small business owners during a masterclass with Digital Sparkles and the NBSL. I realised that small and medium business owners are often overwhelmed by pricing strategy. Nevertheless, pricing can have a huge impact on the success of our business. So, I wanted to share some of my tips on how to define your…

You’ve picked up how many new clients?!

The Savvy Solos Club was founded on a really simple principle – those of us who run a business on our own get lonely, have no-one to bounce ideas off and often need a new perspective on what we’re trying to achieve in our businesses.

After five years of training many hundreds, probably thousands, of business owners from across the North of England, I decided I needed a solution for people just like me. The Savvy Solos Club was launched four months after the initial concept.

Imagine this; dozens of amazing, enthusiastic, hard-working business owners meeting each month to learn from one another and access focused training sessions on topics ranging from self-confidence to Google Analytics, it’s a recipe for motivation and success.

The unique situation of every member being self-employed, or running a business totally on their own, means that there is no hierarchy in The Club; everyone is equal, everyone is valuable and everyone GETS what the others experience.

I know that being an active member of a community is important for small business owners, our work is challenging at the best of times and we all need others’ to bounce ideas off and download with…