Public Blog Posts

Why appoint guardians?

Most people think that custody of their children automatically goes to their partner or next of kin, like a mother or sibling. Unfortunately, this isn’t how it works. Legal responsibility for your children only passes to someone with parental responsibilty for them. If you die while your child is under 18, and there is no other person who has parental…

Savvy enough to get nominated for an FSB regional award

Savvy Solos 1st birthday party with cake

We all know how great The Savvy Solos Business Club is – and now it’s been recognised by The Federation of Small Businesses too! I noticed the social media messages encouraging North East businesses to enter the FSB regional awards, and experienced the common anxieties most businesses owners have, “Is Savvys “good enough” to get noticed?”. It’s a contrary feeling. I know…

Check list: Set up your social media accounts correctly

The Savvy Solos Business Club Social media checklist header

Social media is an integral part of your marketing mix and positively contributes to how you are perceived online and your social media channels may be the first time a customer stumbles across your brand and learns about your business.

When you open any social media account, your business profile needs to be set up correctly to ensure that your audience’s first impression of your business is a great one so let’s get straight to it.

Naming your Accounts

1. Username: Choose your username (it will have the @ symbol at the front of it) on your social platforms carefully and try and get them to either match or be as similar as you can so it’s easy for people to find you.
For example, we are @thesavvysolos on Twitter and  Thesavvysolosclub on Facebook. Your username is exclusive to your account and appears in your URL which can then be shared to help people find you.

10 Steps to a Savvy Marketing & Social Media Plan

Notepad phone and a laptop

Dear Savvy Solos,

Just because you’re running a business on your own, doesn’t mean you can’t ACT big!

Getting serious about your marketing is essential and it’s part of the reason you’ve all committed to being a Savvy Solos member. Your marketing needs to happen and digital communication is an important consideration of any micro-business marketing strategy.

To help you stop wasting your very precious time, read through these tips and see how many you’ve already put into place and how many you can follow to getting your digital plan written down and making sure social media marketing hits the spot…

10 steps to digital marketing success

Digital-marketing-planning

Just because you’re running a micro business doesn’t mean you can’t ACT big! Getting serious about your marketing is essential. It needs to happen. Digital communication is a vital consideration of any small business marketing strategy. This top-10 list is a great start to both getting your plan written down and your digital activity right. Goals … Set some! Ask yourself what you’re…