Downloadable – Define your Company Values and let them guide you
What are your company values?
In order for us to determine what we want from our business and how we are different from others, a great place to start is to identify our company value and what’s important to us.
Once we’ve done this, we can relay these key messages to our audience, potential an existing customers. When our company advocates speak about us to their network, it is our company values that they will share and speak of!
*What do you and your company stand for?
*What is important to you?
*How do your products or services make a contribution? (NB not just what they are, but what emotion(s) do they elicit from your customers.
*What motivates you?
Some of your responses may sit in more than one box on the grid, this is fine and an indicator of how important it is to you.