Check list: Set up your social media accounts correctly
Social media is an integral part of your marketing mix and positively contributes to how you are perceived online and your social media channels may be the first time a customer stumbles across your brand and learns about your business.
When you open any social media account, your business profile needs to be set up correctly to ensure that your audience’s first impression of your business is a great one so let’s get straight to it.
Naming your social media accounts
1. Username: Choose your username (it will have the @ symbol at the front of it) on your social platforms carefully and try and get them to either match or be as similar as you can so it’s easy for people to find you.
For example, we are @TheSavvySolos on Twitter and TheSavvySolosBusinessClub on Facebook. Your username is exclusive to your account and appears in your URL which can then be shared to help people find you.
2. Display or Page name: Essentially, it’s the same thing, but on Facebook, it’s called your page name, on Twitter, it’s your display name. The name you call your page also needs to reflect your business name but can be longer (on Twitter it is up to 50 characters) and is not the unique URL for your account.
For example, on Twitter, ours is The #SavvySolosBizClub and we’ve used the hashtag that is associated with our brand in the name. On Facebook, it is The Savvy Solos Business Club. Everything ties in with the website URL and the name of the business so it’s easy to find.
3. Header or cover image: On Twitter, it is called a Header image and the recommended size is 1500 x 500 (landscape) so think carefully about which photo will fit this size and represent your business well.
On Facebook it’s the Cover image and if you size your images to 1200 x 675 (proportion is 16:9) and upload them via the desktop version, they should be great on both mobile and desktop; you can wiggle the image around in the desktop version to make sure it’s sitting in the best spot.
There is an awesome online resource for all the social media image sizes by a lady called Louise Myers.
4. Profile pictures: Your profile image needs to be chosen with care as it is this image that is seen alongside every post that you send out. Many businesses pop their logo into the profile photo, but be sure to have it sized, so it fits the square space!
About you on social media
5. Twitter bio: Let’s start with Twitter as that’s easy – you have 160 characters to tell people what your business is. That’s not many, so you need to be concise. It’s basic, but businesses often neglect to adequately explain what it is they sell or do in their Twitter bio. Large, established brands may be able to get away with it, but if you’re not internationally known then adding this context is extremely helpful.
Explaining what you do succinctly is also an excellent exercise to test how clear your message is – if you struggle there’s a good chance you’ve overcomplicated it on your other marketing channels. You may want to add a phone number or email address into your bio to make it easy for people to get in touch, but remember to pop your website into the correct section of your bio as it can help drive traffic to your site.
Reveal your location: Whether you are based locally, nationally or further afield it’s a good idea to include your location in your Twitter bio – it is useful for your followers and helps you appear in more search results. The location is a clickable link. For example, by adding North East, England as your business location into your Twitter bio, when you click on the link you will be able to see all the Tweets from other people and businesses in the same area. There’s a specific section that allows you to share this, so it doesn’t have to be part of your 160-character word count.
6. Your Facebook About You Section: This needs to be completed with as much attention as the About You section on your website. I use this section a lot for research on businesses. It’s really irritating when there’s no information in it! Put your address in (if you can) and make sure the map is accurate (you can move it so the pointer lands on the correct spot on the map!).
Add your other contact details and social links so people can find out more about you if they wish. You have the opportunity to add a short ‘about’ section and a much longer story, both should be taken and completed, it’s all about having enough information that readers can make a judgement about engaging with your brand.
7. Call to Action button on your Facebook page: The button sits directly underneath the cover image on your Facebook page and there’s a lot of different options for your button.
Click on it to set it up and prompt the user to take the action you want. For example calling you, leaving a message or sending an email, visiting a Facebook group, visiting a website and many more.
Although this blog has focussed on your Facebook and Twitter accounts, it’s the same for Instagram, LinkedIn and everywhere else you’re looking to attract an audience to your business – take the time to set up those accounts properly and do your micro-business real justice.