Category: Uncategorized

The Importance of a Person Specification     The recruitment process can be daunting for many businesses. Roles need to be filled and you want the best person for the job. And with job vacancies reaching an 8-month high last month, coupled with agencies reporting a fall in the supply of candidates, it’s more important […]

The Dreaded Appraisal   Evaluating an employee’s performance is a must for any organisation. Feedback can be the difference between staff reaching their full potential and looking for employment elsewhere. Traditionally, annual appraisals have been the most common way to evaluate performance, but how effective can a 45-minute catch up, once a year, be to […]

A VA? What’s that?   It happens. You’re meeting someone new and amongst all of the dreaded small talk, the inevitable question comes up;   ‘So, what do you do?’   I’m never really sure how to answer this one. Do I say administrator? Social Media Manager? Business Assistant? In the end I usually go […]

Simon Lowe Photography – A Case Study 12 Leads generated 9 confirmed sales 80% of new business from 1 marketing package ROI: 12:1   The Problem As a sole trader and new business (started September 2017), I want to offer photography services to businesses in the North-East. Many of my business contacts were also small […]