I’ve been inspired by a discussion I had with other small business owners during a masterclass with Digital Sparkles and the NBSL. I realised that small and medium business owners are often overwhelmed by pricing strategy. Nevertheless, pricing can have a huge impact on the success of our business. So, I wanted to share some of my tips […]
Social media is an integral part of your marketing mix and positively contributes to how you are perceived online and your social media channels may be the first time a customer stumbles across your brand and learns about your business.
When you open any social media account, your business profile needs to be set up correctly to ensure that your audience’s first impression of your business is a great one so let’s get straight to it.
Naming your Accounts
1. Username: Choose your username (it will have the @ symbol at the front of it) on your social platforms carefully and try and get them to either match or be as similar as you can so it’s easy for people to find you.
For example, we are @thesavvysolos on Twitter and Thesavvysolosclub on Facebook. Your username is exclusive to your account and appears in your URL which can then be shared to help people find you.
Simon Lowe Photography – A Case Study 12 Leads generated 9 confirmed sales 80% of new business from 1 marketing package ROI: 12:1 The Problem As a sole trader and new business (started September 2017), I want to offer photography services to businesses in the North-East. Many of my business contacts were also small […]
The Savvy Solos Club was founded on a really simple principle – those of us who run a business on our own get lonely, have no-one to bounce ideas off and often need a new perspective on what we’re trying to achieve in our businesses.
After five years of training many hundreds, probably thousands, of business owners from across the North of England, I decided I needed a solution for people just like me. The Savvy Solos Club was launched four months after the initial concept.
Imagine this; dozens of amazing, enthusiastic, hard-working business owners meeting each month to learn from one another and access focused training sessions on topics ranging from self-confidence to Google Analytics, it’s a recipe for motivation and success.
The unique situation of every member being self-employed, or running a business totally on their own, means that there is no hierarchy in The Club; everyone is equal, everyone is valuable and everyone GETS what the others experience.
I know that being an active member of a community is important for small business owners, our work is challenging at the best of times and we all need others’ to bounce ideas off and download with…
Want to ramp up your LinkedIn success? Check out my top 10 tips for getting your profile right and how to start using your account. Remember, don’t just collect a network, do something with it! If we’re not connected on LinkedIn already, here’s my url https://www.linkedin.com/in/nicolajaynelittle/ See you there! Your Personal LinkedIn Profile Checklist Co […]
I have been selling on Etsy for over three years now. I opened my first shop whilst I was still working as a teacher to sell my knit, crochet and embroidered items. I opened my second shop in February 2017 to sell craft supplies and kits that didn’t seem to fit in with my […]
When we think of success in business terms, we tend to think about multi-million pound turnovers, high profit margins and lots of staff. Every year I glance at the regional and national awards wondering why the measure of success tends to be measured on turnover and financial growth (well, it seems to me to […]
Remember your worth. All your experience and everything you’ve done to get you to this point, means you are worth paying for! Here is my summary of what I’ve picked up on this month …
Dear Savvy Solos,
Just because you’re running a business on your own, doesn’t mean you can’t ACT big!
Getting serious about your marketing is essential and it’s part of the reason you’ve all committed to being a Savvy Solos member. Your marketing needs to happen and digital communication is an important consideration of any micro-business marketing strategy.
To help you stop wasting your very precious time, read through these tips and see how many you’ve already put into place and how many you can follow to getting your digital plan written down and making sure social media marketing hits the spot…
Have you ever thought about the images you use on your website? Are they the right mix for you and your brand? Here are a few things to consider… Is your profile pic a selfie? That might be ok for your personal social media, but for business pages, it’s often considered a big no-no and on […]