Category: Public

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. SEO is not a priority for every business – it really depends on whether you want to be found through searches on the Internet. If you’re happy for your website mainly to be accessed by people who […]

Most people think that custody of their children automatically goes to their partner or next of kin, like a mother or sibling. Unfortunately, this isn’t how it works. Legal responsibility for your children only passes to someone with parental responsibilty for them. If you die while your child is under 18, and there is no […]

We all know how great The Savvy Solos Business Club is – and now it’s been recognised by The Federation of Small Businesses too! I noticed the social media messages encouraging North East businesses to enter the FSB regional awards, and experienced the common anxieties most businesses owners have, “Is Savvys “good enough” to get noticed?”. It’s […]

Let’s Talk About Money – The Jargon Cash flow – arguably the most important aspect of managing money? It is often said that ‘cash flow can kill small businesses’ and so it is vital that the business owner or person in charge of finances (whether we are self-employed or running a limited company) keeps a […]

It’s never too early to make a Will or put Lasting Powers of Attorney in place, but it could be too late! For most of us, one of the most important things we will ever do is to ensure that our loved ones are taken care of once we have gone. We also want peace […]

I love the stories that people tell themselves! “I hate selling. I am no good at sales. I don’t like sales. I don’t want to sell. Does that sound familiar?” We don’t have a choice but to sell if we want our businesses to survive. These hints and tips from Nevil Tynemouth, New Results Training, should set […]

Social media is an integral part of your marketing mix and positively contributes to how you are perceived online and your social media channels may be the first time a customer stumbles across your brand and learns about your business.

When you open any social media account, your business profile needs to be set up correctly to ensure that your audience’s first impression of your business is a great one so let’s get straight to it.

Naming your Accounts

1. Username: Choose your username (it will have the @ symbol at the front of it) on your social platforms carefully and try and get them to either match or be as similar as you can so it’s easy for people to find you.
For example, we are @thesavvysolos on Twitter and  Thesavvysolosclub on Facebook. Your username is exclusive to your account and appears in your URL which can then be shared to help people find you.

Want to ramp up your LinkedIn success? Check out my top 10 tips for getting your profile right and how to start using your account. Remember, don’t just collect a network, do something with it! If we’re not connected on LinkedIn already, here’s my url https://www.linkedin.com/in/nicolajaynelittle/ See you there! Your Personal LinkedIn Profile Checklist Co […]

Dear Savvy Solos,

Just because you’re running a business on your own, doesn’t mean you can’t ACT big!

Getting serious about your marketing is essential and it’s part of the reason you’ve all committed to being a Savvy Solos member. Your marketing needs to happen and digital communication is an important consideration of any micro-business marketing strategy.

To help you stop wasting your very precious time, read through these tips and see how many you’ve already put into place and how many you can follow to getting your digital plan written down and making sure social media marketing hits the spot…