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Category: Marketing

I’ve been inspired by a discussion I had with other small business owners during a masterclass with Digital Sparkles and the NBSL. I realised that small and medium business owners are often overwhelmed by pricing strategy. Nevertheless, pricing can have a huge impact on the success of our business. So, I wanted to share some of my tips […]

The Savvy Solos Club was founded on a really simple principle – those of us who run a business on our own get lonely, have no-one to bounce ideas off and often need a new perspective on what we’re trying to achieve in our businesses.

After five years of training many hundreds, probably thousands, of business owners from across the North of England, I decided I needed a solution for people just like me. The Savvy Solos Club was launched four months after the initial concept.

Imagine this; dozens of amazing, enthusiastic, hard-working business owners meeting each month to learn from one another and access focused training sessions on topics ranging from self-confidence to Google Analytics, it’s a recipe for motivation and success.

The unique situation of every member being self-employed, or running a business totally on their own, means that there is no hierarchy in The Club; everyone is equal, everyone is valuable and everyone GETS what the others experience.

I know that being an active member of a community is important for small business owners, our work is challenging at the best of times and we all need others’ to bounce ideas off and download with…

Dear Savvy Solos,

Just because you’re running a business on your own, doesn’t mean you can’t ACT big!

Getting serious about your marketing is essential and it’s part of the reason you’ve all committed to being a Savvy Solos member. Your marketing needs to happen and digital communication is an important consideration of any micro-business marketing strategy.

To help you stop wasting your very precious time, read through these tips and see how many you’ve already put into place and how many you can follow to getting your digital plan written down and making sure social media marketing hits the spot…

Review and Refresh your website Creating a new website can be both exciting and stressful. However, once you’ve gone live with your website it can get forgotten about and you assume that it’s doing its job of promoting your services or products and driving traffic to your phone or inbox. It is the main showcase […]

Perfect Your Pitch – Your Business Onliness Statement. When you know who you are, what you sell, why you sell it and who it is for, you’re more likely to be less nervous in any networking or more pressurised situation. Remember, deliver it with confidence and people will buy into you. The hook is at the […]

What is(are) your objective(s) when exhibiting at a business exhibition? For me it’s simple: Be Seen. This means chatting to as many people as I can, making new connections, finding out what businesses are up to and connecting with them all via social media. We’re all there for the same reasons, right? Apparently not. Some of us […]