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Category: How To

How to retain top notch talent     The Christmas festivities are over and the New Year has just begun. For many of us, this means a fresh start, a new diet or the giving up of a bad habit. However, for one in five of us, the New Year also signals the hunt for […]

I’ve been inspired by a discussion I had with other small business owners during a masterclass with Digital Sparkles and the NBSL. I realised that small and medium business owners are often overwhelmed by pricing strategy. Nevertheless, pricing can have a huge impact on the success of our business. So, I wanted to share some of my tips […]

Social media is an integral part of your marketing mix and positively contributes to how you are perceived online and your social media channels may be the first time a customer stumbles across your brand and learns about your business.

When you open any social media account, your business profile needs to be set up correctly to ensure that your audience’s first impression of your business is a great one so let’s get straight to it.

Naming your Accounts

1. Username: Choose your username (it will have the @ symbol at the front of it) on your social platforms carefully and try and get them to either match or be as similar as you can so it’s easy for people to find you.
For example, we are @thesavvysolos on Twitter and  Thesavvysolosclub on Facebook. Your username is exclusive to your account and appears in your URL which can then be shared to help people find you.

Simon Lowe Photography – A Case Study 12 Leads generated 9 confirmed sales 80% of new business from 1 marketing package ROI: 12:1   The Problem As a sole trader and new business (started September 2017), I want to offer photography services to businesses in the North-East. Many of my business contacts were also small […]

Develop and grow your social media community Use this quick checksheet to define (or remind yourself): Who: You want to engage with on your social media channels Which: Social media channels you should be using and whether you have completed an audit to check they are all set up correctly How much: Time will be […]

This content plan can help you plan and stay on track of your monthly content. Simply download and use it with your monthly calendar of events to plan your monthly theme (should you want one) your website blog post which sits with your theme and subsequent content for your social media content. Make a note […]

Want to ramp up your LinkedIn success? Check out my top 10 tips for getting your profile right and how to start using your account. Remember, don’t just collect a network, do something with it! If we’re not connected on LinkedIn already, here’s my url https://www.linkedin.com/in/nicolajaynelittle/ See you there! Your Personal LinkedIn Profile Checklist Co […]