Category: How To

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. SEO is not a priority for every business – it really depends on whether you want to be found through searches on the Internet. If you’re happy for your website mainly to be accessed by people who […]

Following on from Paul’s Business Planning workshops in Blyth and Consett (Feb 2019) we’ve uploaded the worksheets for members. There are two sets of worksheets – just click on the links to open them up, download and print them out. When you’ve completed them, share your thoughts in the Facebook group (if you want to!). […]

Social media is an integral part of your marketing mix and positively contributes to how you are perceived online and your social media channels may be the first time a customer stumbles across your brand and learns about your business.

When you open any social media account, your business profile needs to be set up correctly to ensure that your audience’s first impression of your business is a great one so let’s get straight to it.

Naming your Accounts

1. Username: Choose your username (it will have the @ symbol at the front of it) on your social platforms carefully and try and get them to either match or be as similar as you can so it’s easy for people to find you.
For example, we are @thesavvysolos on Twitter and  Thesavvysolosclub on Facebook. Your username is exclusive to your account and appears in your URL which can then be shared to help people find you.

Want to ramp up your LinkedIn success? Check out my top 10 tips for getting your profile right and how to start using your account. Remember, don’t just collect a network, do something with it! If we’re not connected on LinkedIn already, here’s my url https://www.linkedin.com/in/nicolajaynelittle/ See you there! Your Personal LinkedIn Profile Checklist Co […]

I’ve been inspired by a discussion I had with other small business owners during a masterclass with Digital Sparkles and the NBSL. I realised that small and medium business owners are often overwhelmed by pricing strategy. Nevertheless, pricing can have a huge impact on the success of our business. So, I wanted to share some of my tips […]

Simon Lowe Photography – A Case Study 12 Leads generated 9 confirmed sales 80% of new business from 1 marketing package ROI: 12:1   The Problem As a sole trader and new business (started September 2017), I want to offer photography services to businesses in the North-East. Many of my business contacts were also small […]