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Category: Social Media

Social media is an integral part of your marketing mix and positively contributes to how you are perceived online and your social media channels may be the first time a customer stumbles across your brand and learns about your business.

When you open any social media account, your business profile needs to be set up correctly to ensure that your audience’s first impression of your business is a great one so let’s get straight to it.

Naming your Accounts

1. Username: Choose your username (it will have the @ symbol at the front of it) on your social platforms carefully and try and get them to either match or be as similar as you can so it’s easy for people to find you.
For example, we are @thesavvysolos on Twitter and  Thesavvysolosclub on Facebook. Your username is exclusive to your account and appears in your URL which can then be shared to help people find you.

The Savvy Solos Club was founded on a really simple principle – those of us who run a business on our own get lonely, have no-one to bounce ideas off and often need a new perspective on what we’re trying to achieve in our businesses.

After five years of training many hundreds, probably thousands, of business owners from across the North of England, I decided I needed a solution for people just like me. The Savvy Solos Club was launched four months after the initial concept.

Imagine this; dozens of amazing, enthusiastic, hard-working business owners meeting each month to learn from one another and access focused training sessions on topics ranging from self-confidence to Google Analytics, it’s a recipe for motivation and success.

The unique situation of every member being self-employed, or running a business totally on their own, means that there is no hierarchy in The Club; everyone is equal, everyone is valuable and everyone GETS what the others experience.

I know that being an active member of a community is important for small business owners, our work is challenging at the best of times and we all need others’ to bounce ideas off and download with…

Dear Savvy Solos,

Just because you’re running a business on your own, doesn’t mean you can’t ACT big!

Getting serious about your marketing is essential and it’s part of the reason you’ve all committed to being a Savvy Solos member. Your marketing needs to happen and digital communication is an important consideration of any micro-business marketing strategy.

To help you stop wasting your very precious time, read through these tips and see how many you’ve already put into place and how many you can follow to getting your digital plan written down and making sure social media marketing hits the spot…

Having a plan for your social media management (and other digital marketing activities) keeps us on track and helps us stay on target and focused. The plan doesn’t have to be thousands of pages long, or onerous, it just needs to act as a reminder of what you’re trying to achieve. Your digital plan will […]

Just because you’re running a micro business doesn’t mean you can’t ACT big! Getting serious about your marketing is essential. It needs to happen. Digital communication is a vital consideration of any small business marketing strategy. This top-10 list is a great start to both getting your plan written down and your digital activity right. Goals […]

LinkedIn is the business-to-business platform that you want to represent yourself well on. I’m not saying you want to look shabby anywhere else, but LinkedIn is packed with business owners and professionals who you’ll want to impress. Simply, LinkedIn is all about you. Think of it like a real-life networking situation, you’ll always turn up […]