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Simon Lowe Photography – A Case Study 12 Leads generated 9 confirmed sales 80% of new business from 1 marketing package ROI: 12:1   The Problem As a sole trader and new business (started September 2017), I want to offer photography services to businesses in the North-East. Many of my business contacts were also small […]

We’re always being told to say ‘yes’. As if our lives, like poor Gwyneth Paltrow’s character in Sliding Doors literally depended on it. Say ‘no’ we’re told, and you’ll at best be unhappy, at worst, if Sliding Doors is to be believed, fighting for your life in Intensive Care. There’s this enormous pressure to seize […]